As Internet business sales continue to gain strength while conventional store front sales falter, Search Engine Optimization, or SEO has become a critical skill in marketing and sustaining sales. At one time, a business’s SEO effort was directed toward obtaining the highest page rank with Internet search engines, especially Google, while the primary focus of […]

According to Wikipedia a promotional campaign is defined as “An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.” Therefore, those who are considering how to improve promotional campaigns on […]